Love the Game

LTG pic website


We’ve partnered with the Victorian Responsible Gambling Foundation because we love the game.

The amount of gambling advertising currently in the marketplace would make it seem like sports betting is just a normal part of sport. By making it seem normal the risks are often not considered, and people can end up experiencing gambling-related harm.

Working together with the Victorian Responsible Gambling Foundation, we’re focused on helping reduce the exposure of our fans, officials and players to sports betting promotion. From July 21 state leagues and clubs will be taking part in dedicated Love The Game Rounds to help educate clubs on creating a safe and healthy environment for members to understand the risks involved with the increased normalisation of gambling in the community.

This season we’re encouraging all AFL players to get back to loving the game for what it is and take the focus off betting. Join us in celebrating all the great moments this season and remember to love the game, not the odds.


 Visit for more information.

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