Indigenous Round (May 31)

Leagues and individual clubs are being urged to embrace Indigenous Round (May 31) through a number of different initiatives.

Some clubs are well underway with planning and we encourage all to maximise the opportunities presented by this round, not just on game day but in the lead up to the round via local media and other platforms.

Indigenous Round ideas for leagues and clubs

  • Produce special edition “Indigenous Round” Footy Record with commemorative colour cover. (Local artist or community group involvement / engagement)
  • Promote Indigenous Round via Media Release early next week with league  to launch Indigenous Round logo.
  • The colours of the indigenous flag will be painted in the centre circle at all venues (Approach Council to request)
  • Indigenous designed jumpers, ( This year all 18 AFL clubs will wear an Indigenous designed jumper)
  • Community BBQ, with Elders and families.
  • Host Indigenous Auskick sessions.
  • Indigenous players will (where possible) represent their teams at the coin toss. This could also be a past Indigenous player or even Juniors of the home club.
  • During the welcome the Ground announcer recognises the traditional owners of the land.
  • Request your local Sports Editor to do a feature article on the history on indigenous footballers in the League or to a piece interviewing  a cross section of people, past players and league legends their thoughts and views on football, inclusive environments, the gaps and where they would like to see it grow are all great content.


This year AFL Indigenous Round is supporting the RECOGNISE Campaign

RECOGNISE is the people’s movement to recognise Aboriginal and Torres Strait Islander people in our Constitution. Tens of thousands of Australians from all walks of life have already declared their support to recognise the first Australians in our founding document.

We want to see fairness and respect at the heart of our Constitution, and to remove discrimination from it.

Our goal is a more united nation. This is a chance for Australia to acknowledge the first chapter of our national story, and to forge our future together – after so many chapters apart.

Initiative at AFL Level

The round celebrates these very positive elements of Indigenous Australia, while also promoting the great work of AFL players and Clubs, and the AFL itself.

The scale and growth of Indigenous Round will be further demonstrated in 2014 with a significant amount of activity being prepared across the industry and broader stakeholders.

The highlights include:

  • A range of activities to acknowledge and celebrate Adam Goodes as the 2014 Australian of the Year
  • Our endorsement and support of the RECOGNISE campaign
  • 18 Clubs wearing custom designed Guernseys featuring Indigenous artwork
  • The 10th staging of Dreamtime at the G
  • The 10th anniversary of The Long Walk
  • Integration and promotion of a range of AFL and Club programs and activities
  • A number of major match day events will celebrate Indigenous culture around the country.

AFL is a game where EVERYTHING’S POSSIBLE on and off the field