AFL Victoria is proud to partner with Fight MND to launch the inaugural state-wide Sockit2MND Round from June 16-17.
As part of AFL Victoria’s commitment to social responsibility, the new dedicated Round will raise awareness for motor neurone disease which affects thousands of Victorians each year and at least two Australians who are diagnosed with MND each day.
Players from participating leagues and clubs across all levels of football– from grassroot leagues to Victoria’s state competitions – will wear blue and white socks during the Sockit2MND Round to raise awareness of the disease.
The AFL Victoria Sockit2MND Round follows the annual ‘Big Freeze at the G’ event which saw all 18 AFL coaches plunge into a pool of ice as part of the Round 12 AFL match between Collingwood and Melbourne at the MCG.
With the Big Freeze now synonymous with the Queen’s Birthday Monday AFL clash, Victorians are encouraged to support the community Sockit2MND Round by taking part in the online social media campaign ‘Sockit from the Pocket’, which challenges participants to post their attempt at kicking a goal from the football pocket to help raise awareness about MND.
AFL Victoria CEO Steven Reaper said the dedicated Round was a great opportunity for the football community to join together to help make a difference.
“AFL Victoria is delighted to establish a partnership with FightMND and join forces to help raise awareness of a disease which affects so many people,” he said.
“The work FightMND, Neale Daniher and the AFL have done over the past four years has been fantastic, and AFL Victoria is proud to contribute to the cause and encourages the wider football community to show your support in any way you can.
“We all know the value community football clubs have to members of the wider community, so this is another opportunity for the Victorian football family to get behind a great cause.
“Neale Daniher’s ability to ‘play on’ whilst in the middle of his battle with MND is inspirational, and should motivate everyone across the state to help raise further funds for the cause.”
Channel 7’s Peter Jackson VFL coverage this weekend on Saturday and Sunday will highlight the Sockit2MND Round, with players from all clubs wearing the MND socks.
FightMND CEO Jamie Howden said the football community was a key driver in their quest to find a cure for motor neuron disease.
“FightMND is very excited to be partnering with AFL Victoria to promote our work and raise funds to help find a cure for MND.
“Partnering with community based organisations is an integral part of who we are and of our success in raising awareness of this ‘beast’ of a disease.”
Since launching in 2014, FightMND has committed more than $23 million into research designed to ultimately find a cure for MND, while a further $2.5 million has been invested to purchase vital equipment to assist with the care of MND patients across Australia.
The dedicated Sockit2MND Round is the second of four state-wide rounds to be conducted by AFL Victoria this year, with the Love the Game Round (July 21-22) and White Ribbon Round (August 4-5) to be held later in the season.