Published on March 29, 2018 9:44 am

CSR Strategy launched

AFL Victoria today launched a new Corporate Social Responsibility (CSR) Strategy as part of its 2018 Season Launch at IKON Park.

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AFL Victoria today launched a new Corporate Social Responsibility (CSR) Strategy as part of its 2018 Season Launch at IKON Park.

The Launch was attended by over 200 Peter Jackson VFL, Swisse Wellness VFL Women’s, TAC Cup and TAC Cup Girls club representatives, media and sponsors leading up to the start of the Peter Jackson VFL season this Sunday at Torquay between Geelong and Werribee.

Several new partnerships were announced, which will help AFL Victoria deliver state-wide themed rounds in 2018. Four groups – beyondblue, White Ribbon Australia, Fight MND and Victorian Responsible Gambling Foundation (VRGF) – will help AFL Victoria deliver on the commitment to give back to the communities in which we operate, as CEO Steven Reaper announced at the launch.

“There is a tremendous amount of support being provided throughout a range of football communities in Victoria, addressing several key social issues and supporting key charities,” Reaper said.

“After consulting our leagues and commissions, we have selected four key areas to support through our CSR strategy – mental health, domestic violence against women, Motor Neuron Disease and Gambling – which aligns with partnering with beyondblue, White Ribbon Australia, Fight MND and a continued partnership with the Victorian Responsible Gambling Foundation.

“AFL Victoria’s CSR Strategy will provide an opportunity for us to assist Region Commissions, Leagues and clubs to coordinate some of the great work being done locally and minimise the duplication of workload and resourcing.

“We know that football plays a powerful role in Victorian culture and the four themed rounds will enable us to utilise the strength of the Victorian football community to support and promote these causes.”

The VFL, VFL Women’s, TAC Cup and TAC Cup Girls competitions will all support the themed rounds for beyondblue (May 12/13), Sockit to MND (June 16/17), Love the Game – VRGF (July 21/22) and White Ribbon Australia (August 4/5). 

Former and current players / coaches featured at the launch, with Monique Conti returning to the scene of her AFL Women’s Grand Final best on ground performance to talk about her football journey since progressing through the Calder Cannons and Melbourne Uni on her way to being drafted by the Western Bulldogs at pick 4 in the 2017 AFL W Draft.

Former Bendigo Pioneer Paddy Dow discussed his AFL debut, after being drafted to Carlton at pick 3 in the 2017 NAB AFL Draft. New Williamstown VFL Women’s coach Amy Catterall spoke of her coaching journey and what it was like to establish a list from scratch for the 2018 season, while Werribee captain Michael Sodomaco talked about the club’s new $11.75 million-dollar facility, and what a year on the road during its development was like.

The launch saw new branding revealed for the VFL competitions, with GET INVOLVED to be the tagline for VFL and VFL Women’s for the 2018 season. The new theme encapsulates the unique and exciting experience of going to a VFL game, where fans can get involved – be it cheering on the fence closer to the action, having a kick on the field at the breaks, listening in to the coach’s address or watching VFL heroes and the next generation of AFL stars.

The Peter Jackson VFL competition begins this Sunday, with Geelong and Werribee featuring as part of AFL Barwon’s Towards Zero Footy Festival this Easter weekend. New clubs to the VFL for 2018 include Frankston re-joining the VFL after a year away, and North Melbourne and Werribee both fielding stand-alone teams.

In a new-look Swisse Wellness VFL Women’s competition for 2018 – beginning on May 5 – Carlton, Casey Demons, Collingwood, Essendon, Hawthorn, Richmond, St Kilda (Southern Saints), Western Bulldogs and Williamstown will all be represented in the 13 team competition, with NT Thunder to become the first interstate team to join VFL Women’s, now in its third season.

All VFL clubs will again be striving to play in the Love the Game Finals Series, with VRGF joining AFL Victoria as naming rights partner to the finals for a second year.

Channel 7 will return to broadcast Peter Jackson VFL matches in 2018, with Collingwood and Essendon the opening game for broadcast in Round 3, after the Commonwealth games.

VFL Live will provide commentary for the regular video streaming games on vfl.com.au, with the Grand Final rematch between Port Melbourne and Richmond the first game of the season. Other broadcasters for 2018 include Casey Radio and 3WBC.

See the highlights from the launch below

 

 

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