School Ambassador Program

What is an AFL School Ambassador?

The AFL Schools Ambassador Program (AFLSA) aims to resource, recognise and reward teachers who strongly promote the game of Australian Football. Importantly, the program aims to establish an alliance between schools and the respective state football bodies to develop and promote Australian Football in the classroom and on the sporting field.


Who can join? AFLSA-with-MC

Any AFL-passionate primary school or high school teacher can register as an AFL Ambassador. We are seeking an ambassador in every school in Victoria and, depending on the school size, another AFLSA may be appointed.


What am I expected to do?

As an AFL Ambassador there are certain expectations that AFL Victoria holds:

  • Be strong promoter of Australian Football – especially how it can enhance learning outcomes for students
  • Be a positive advocate for Australian Football programs in school
  • Implement and promote AFL Education Packages in schools
  • Professionally develop and support other staff members in the area of Australian Football
  • Ensure participation of the school in all Australian Football programs
  • Be an active team member of football in your district


What do I have access to as an AFL Ambassador

  • Access to free Curriculum resources and Professional Development
  • Access to AFL Schools Grants
  • Access to Footy tipping poster and cards


Register to become an AFL Victoria Ambassador here

To view the online Ambassador brochure click here


Rewards and Recognition

AFL Victoria values the role that School Ambassadors play in the football community and recognises AFL School Ambassadors each year. All Ambassadors have the opportunity to be nominated as the AFL School Ambassador of the year in 3 categories (Primary, Secondary and Multicultural) to be presented at an AFL Victoria School Function.


2017 AFL School Ambassador of the Year

Primary School winner: Michael Goodyear

School: New Gisborne Primary School

Winners Profile: Motivated by the success of AFLW, Michael was determined to increase female football participation in Gisborne Primary Schools in 2017. Michael saw the Primary Schools in his area as important feeders into local Gisborne clubs for the future. Through partnering with AFL Victoria, Michael was able to provide opportunities for female students to acquire new skills in a non-competitive environment through the Sporting School Program, building confidence and capability which led to participation in the Gisborne Primary Schools All Girls Carnival. Michael went on to share the benefits of this program within his local teaching networks, and provided professional development sessions throughout various school districts.


Secondary School winner: Mark Robinson

School: Glen Waverley Secondary College

Winners Profile: Mark has been involved in the development, organisation and continuation of multiple AFL programs at Glen Waverley Secondary College. He is passionate about the development of AFL programs in schools which are accessible to all students; in addition to providing students with unique opportunities to find out more about pathways available to play/coach/umpire/support AFL. Mark has organised AFL programs promoting health, wellbeing, diversity, equality, respect and leadership. Through AFL Clinics, the continuation of the GWSC GIANTS ‘Multicultural’ and ‘Inter-School’ Girls and Boys teams, the development of an AFL 9’s program, the promotion of student leadership/coaching/mentoring opportunities, in addition to growing links between the H&PE curriculum and inter-school sport opportunities, Mark has endeavoured to promote AFL as a game for all at GWSC.


2016 AFL School Ambassador of the Year

Primary School winner: Dale Missen

School: Darley Primary School

Winners Profile: Dale was the driving force behind the introduction an all Girls AFL 9’s Competition across the Bacchus Marsh Primary Schools. Dale is a passionate and active organiser for the co-ordination of school football within the district, and recognised the opportunity to grow female football participation in the area, especially on the back of Youth Girls teams participating for the Bacchus Marsh and Darley Football clubs. His initiative has now resulted in a 9 team Round Robin day occurring supported by AFL Goldfields Football Development staff as well as Game Development Officers. This program is in addition to the Lightning Premiership Day that has already occurred earlier in the year. The Girls AFL 9s program will provide a perfect introduction to the game of AFL for many girls but also provide a perfect segway into the 6 week AFL Under 12 Girls Program the AFL Goldfields is running from 12th August. This is just one of the great initiatives shown by Dale. Dale is a passionate advocate of our game and takes every opportunity to engage students in physical activity knowing the health and self-esteem benefits of being involved and participating in football in a safe and enjoyable environment. Dale is a key driver in local school football as well as its promotion in the local community.


Secondary School winner: Danny Finn

School: Warrnambool College

Winners Profile: Danny has successfully implemented and assisted with the development of the Warrnambool College Bullants Sporting Academies; we have over 500 students involved in our sporting academies. Although Danny’s focus has been on the AFL teams the passion and enthusiasm he displayed has now meant that all sporting teams are badged under the Bullants Sporting Academy.

The history of the Bullants originated over 20 years ago when the Warrnambool High School football team was known as the Bullants. For many reasons this part of our schools history was lost/forgotten but through the encouragement of Danny – this part of our school’s history has been rekindled to form the strong Bullants Sporting Academies (across 10 sports).

Danny has also been a major contributor to the exciting new initiative – the Sporting Pathway Program (SPP) at our school. This new program will enable our students to have the opportunity to participate in high end strength and conditioning programs along with specific sporting sessions conducted by the best elite coaches located in the South West. This program has a high accountability factor where all students must maintain an Attitude and Effort level across all subjects. We strongly believe that academic achievement is heavily linked to the effort students put in and such a program can use the passion of sport to enable students to be the best possible student at Warrnambool College. Due to his passion for AFL, Danny wants to inspire others to have the opportunities that football has provided him. He can clearly articulate the similarities in AFL teams/clubs to that of successful schools and businesses. His values are closely linked to the way he coaches.

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