The Victoria FIDA (Football Intellectual Disability Association) Football League will adopt a fresh look for season 2018, with the unveiling of its new logo.
Governed by AFL Victoria, the Victorian FIDA Football League provides Victorians with an intellectual disability the opportunity to participate in Australian Rules Football at a competitive level.
Representing a new era in the competition, the dynamic new logo pays tribute to the original FIDA emblem which has been the icon of the league since it was established in 1991.
After an extensive rebranding process, which included consultation with the FIDA advisory committee, AFL Victoria staff and FIDA, the new logo encompasses the iconic blue Victorian football shield and includes goal posts and a sun which symbolises the dawning of new opportunities for people with an intellectual disability to access sport.
The position of the sun in-between the point posts represents the spirit of the league’s focus of participation, rather than winning.
The new logo will become the symbol for the Victorian FIDA Football League’s three state competitions including country Victoria’s Western and Northern Conferences and its metropolitan Conference consisting of four divisions.
AFL Victoria FIDA Football and AAA Programs Manager Tim Nield said the new logo comes following a year of participation growth for the league.
“With the Victorian FIDA Football League now fully entrenched into AFL Victoria’s management, the time is right to develop a new logo which highlights that the Victorian FIDA Football League is home at AFL Victoria.
“This season FIDA football has seen a 44 per cent increase in the number of females lacing up the boots, while overall participation numbers have grown to more than 660 players across the State.
“With a new logo and healthy participation numbers throughout Victoria, we’re excited to see what season 2018 brings.”