Love the Game

LTG pic website


We’ve partnered with the Victorian Responsible Gambling Foundation because we love the game.

The amount of gambling advertising currently in the marketplace would make it seem like sports betting is just a normal part of sport. By making it seem normal the risks are often not considered, and people can end up experiencing gambling-related harm.

Working together with the Victorian Responsible Gambling Foundation, we’re focused on helping reduce the exposure of our fans, officials and players to sports betting promotion. From July 7 state leagues and clubs will be taking part in dedicated Love The Game Rounds to help educate clubs on creating a safe and healthy environment for members to understand the risks involved with the increased normalisation of gambling in the community.

This season we’re encouraging all AFL players to get back to loving the game for what it is and take the focus off betting. Join us in celebrating all the great moments this season and remember to love the game, not the odds.



We know there’s a lot of AFL fans across Victoria who love the game, and will be participating in our Love The Game Rounds.

With thanks to the Victorian Responsible Gambling Foundation, we are giving you the chance to show us how much you #LOVETHEGAME to win a brand-new set of Sherrin footballs for your local club, to the value of $1,500.

For your club to be in the running, all you need to do is upload a photo of you and your team loving the game to Facebook, Twitter or Instagram with #LOVETHEGAME and tag in AFL Victoria with the relevant handle to go in the draw.

Facebook: @AFLVictoria

Twitter: @AFLVic

Instagram: @AFLVictoria

The competition runs from 1 August 2017 to 22 September 2017.

Remember, the more photos you post of your team, the more chances you have to win.

Visit for more information.

CLICK HERE for Terms and Conditions…

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