AFL Victoria is delighted to be one of 13 sporting organisations to share in $3.8 million of funding from VicHealth to get more Victorian women and girls healthy and active over the next three years.
AFL Victoria is partnering with VicHealth in their latest campaign which aims to increase the profile of women’s sport and create new opportunities for Victorian women and girls to get into sport and physical activity.
The partnership will see AFL Victoria assist in tackling key barriers for women being active and encourage the wider football community to support VicHealth’s upcoming This Girl Can-Victoria campaign when it kicks off next year.
Signing the VicHealth Gender Equality in Sport Leadership Pledge yesterday, AFL Victoria is also committed to achieving gender balance in our events and marketing, and prioritising access for women and girls in football facilities.
AFL Victoria chief executive Steven Reaper said that the partnership reaffirms AFL Victoria’s commitment to ensuring Australian Football is the most accessible sport for all Victorians.
“AFL Victoria is excited to partner with VicHealth to continue our role in raising the profile of women’s sport and promoting gender equality to our members and community,” he said.
“We have seen enormous growth in female football across the state in recent times, both at grass roots level where more than 300 new female teams have been established in 2017 and via the introduction of our female state league competitions – the Swisse Wellness VFL Women’s and TAC Cup Girls.
“With the support of VicHealth, AFL Victoria aims to inspire more Victorian women and girls to get active and enjoy all the benefits that participation in sports such as Australian Football provides.”